Smart Source Services Healthcare Patient Communications

Special Marketing & Motivational Services

Smart Source Healthcare Communications has developed numerous customized programs aimed to help healthcare provider organizations to...

• improve their patient relations
• optimize their standing as "good corporate citizens" through community and public service programs, and...
• motivate and reward their employees.

Examples of these programs are reviewed below...to give you some "Fresh Ideas" on how Smart Source might serve your healthcare organization.

Maternity-related / Community Service Marketing Tie-ins:

• Baby Booty™ Maternity Gift Baskets: Our Baby Booty™ Gift Baskets are customized to your order and filled with essential and novel baby care items for "New Moms" just having given birth in your maternity facilities. Each item is custom-imprinted with the name and logo and "best wishes" text. Items may include baby powder, baby bib, baby blanket, baby shampoo, baby one-sie garment, baby lotion, baby bottle, and much more. Baby Booty™ Maternity Gift Baskets are the perfect way to generate goodwill, gratitude and loyalty at a critical juncture in the life cycle of patient families in your care. For information on our exclusive Baby Booty™ program for your hospital, click here.
   
  Develop patient loyalty among new parents with our customized, logo-imprinted-item assortment of BabyBooty™ baby care items for "new moms."
  
  
• Special-topic Health Pamphlets & Mailers: Our Smart Source designers and content developers can develop a wide variety of special-topic pamphlets and mailers that your organization may have on hand in waiting rooms and/or to mail over your patient database on an ongoing basis as evidence of your service to your community. This capability enables you to keep in touch with your community by putting valuable general health information "in their hands" as a public service. Topics can range from the everyday, such as "Managing Stress in Your Daily Life", to the more targeted, such as "An Overview of the Detection and Treatment of Colon Cancer."

  For example, take a look below at the series of health-topic mailers that Smart Source recently created for a major, nationally reknowned medical center:

  Meniere's Disease

  Dealing with Dizziness

  Tests for Hearing

  Electrocochleography

  Patient Instructions

  To learn more about how Smart Source content development and design staff can help your hospital convey useful, educational health information to your patients, as a public service for on-site and direct mail applications, click here.

• Special Hospital/Community "Day" or "Week" Promotions: Smart Source could help your organization launch a "Summer Safety Week" promotion that your hospital could sponsor in order to reduce the number and severity of outdoor accidents during summer activities. Smart Source could produce a series of materials to promote safe techniques for barbecuing and using charcoal lighter fluid; how to work safely with power yard tools (mowers, weed-wackers, pesticide sprayers, and more); child's bicycling safety tips; how to guard against lake, ocean and swimming pool accidental drownings; CPR instructions; safe vacation travel-by-car tips; and more. Smart Source's "Summer Safety Week" program support materials could include these items, and many more:
  • Outdoor banners ("Summer Safety Week", June 7-11 Sponsored by Mid-State Hospital)
  • Wall posters (for the Hospital, and for schools, businesses, etc., in the community)
  • Special Newsletter Issue (or insert in existing Hospital Newsletter)
  • Direct Mailer/Pamphlet
  • Billing Statement Stuffer
  • Educational Children's Coloring Book (for waiting rooms and at events)
  • "Kid Print" Childrens' Finger-printing/Home Records Kit
  • Promotional Give-away First-Aid Kits
  • HTML E-mailer Announcement
  • Video Press Release (for submittal to local television stations for Community Public Service Announcement airing)
  • Radio Announcer PSA Scripts (for submittal to local radio stations as Public Service/Community News announcement on-air "live reads")
  • "Summer Safety Week" Imprinted Pencils (for distribution at local schools)
  • "Summer Safety Week" Imprinted Lanyards with Whistles (for good-citizen "lifeguards"...)
  
  
  
• Hospital Employee Motivation & Reward Programs: Smart Source Healthcare Communications' parent company, Smart Source, Inc., is one of the largest ASI (Advertising Specialties Institute) distributors in New England. As a result, we can provide you with any number of customized Employee Motivation and Reward promotional items to support your employee productivity and morale programs — including trophies, plaques, logo-imprinted desk and credenza executive gifts, and literally thousands of unique and fun promotional item give-aways. For a sampling of the many items we can provide to give your employees a boost, take a look at our Smart Source Online Promo Store (click here).